Online Store in Pakistan — 2026 Reality
E-commerce in Pakistan grew 40% in 2025. Customers now expect COD, fast delivery, and WhatsApp support. Here's how to launch a store that actually sells.
Payment Methods Pakistani Customers Want
- COD (70%): Most Pakistanis still prefer cash — you MUST offer this
- JazzCash (15%): Mobile wallet — easy for mobile users
- EasyPaisa (10%): Telenor users prefer this
- Card/Online (5%): Growing but still minority